How to convince customers to choose YOU
Create a lasting impression so when they need you, they know you
Join our panel of successful businesses who’ve found ways to stand out in a crowded market and attract their ideal customers. Hear how they’ve made differentiation marketing the cornerstone of their growth and learn how you can employ the same powerful tactics to benefit your own business.
This interactive session brings the panel and audience together in a lively conversation to learn from each other. Expect refreshingly honest opinions and wide-ranging perspectives from businesses, consultants and investors about what is working for their businesses right now, all delivered in a #GrowthLab style.
And with plenty of chances to ask questions and contribute your own experiences, it’s a value-packed morning of collaboration and fresh ideas you can put to use straightaway.
Meet the speakers
Michele Gettins
CMO, iamproperty
As one of the region’s fastest-growing tech businesses, iamproperty provides innovative solutions that free estate agents up to do what they do best and accelerate their success. Michele is responsible for overseeing all aspects of the marketing mix including brand, insight, communications, product marketing and management and customer success.
Dave Martin
Senior VP, British Esports
Dave is a seasoned leader with a background spanning esports, fintech, education and investment. Whilst volunteering at British Esports, Dave is the CEO at Esports Global, an investment firm specialising in esports. He also serves as an adviser to Resolve Esports and was formerly co-founder of the London Royal Ravens Call of Duty franchise.
Jessica Williams
Founder and MD, Just Williams Sales Academy
Jessica has over 20 years’ experience in delivering training and mentoring in the fields of sales and customer service. Her specialist subjects include creating sales, service and success, finding your market and generating leads, referrals, recommendations and networks, and being personably professional.
Jamie Ahmed
Director Black Tip Social
Jamie helps businesses grow, scale and thrive using social media advertising. He’s managed over £1million in Facebook Ad spend, while getting mouth-watering, money-making, scalable results for his clients.
Louise Stephenson
MD, Where the Trade Buys
Where The Trade Buys (WTTB) is part of one of the UK’s leading online printing providers. Louise leads the business with over 20 years of experience in print management and customer service and a passion for exceeding expectations. She also oversees Found, a company that transforms social media creators’ content into beautifully printed books. Both businesses are proudly driven from their Sunderland home.
Meet the hosts
John Forth and Debbie Simpson
Business Advisers, North East BIC
Having run their own successful businesses, Debbie and John are now passionate about sharing their experiences to help others reach their goals. In their roles as event hosts, they create a fun and collaborative environment that gets to the heart of the issues you really want to know about. They’ll help you connect to people you want to meet and introduce you to others you didn’t even realise you needed!
Eligibility
Growth Lab events are fully funded by the BIC’s Enterprising Sunderland programme so priority is given to businesses in the Sunderland City Council area. Not based in Sunderland? Join our mailing list using the link below and we’ll be in touch if there’s space. We’d love to see you there if possible!
Join our mailing list
To join the Growth Lab mailing list please sign up here.
Growth Lab Sunderland
The session is part of Growth Lab Sunderland, a new event series designed to inspire and empower Sunderland-based business owners and leaders with ambition to grow.
Held in a fun, friendly and inclusive environment, the events take place at different venues across the Sunderland City Council area and feature local businesspeople sharing how they introduced innovative ways to survive and thrive.
“It’s really inspiring to be in a roomful of people, bubbling with enthusiasm, ideas and solutions.”
Steve Nicholas, Managing Director, iqms Learning
Come along to...
- Learn from others who’ve been there and done it
- Shortcut to what works and what doesn’t
- Ask the questions you need answered
- Share your own insights
- Get introductions to useful new contacts
- Discover new opportunities and new ways to adapt
Grab your ticket
Growth Lab: Marketing For Success
Power your growth with great marketing
15th November 2024, 09:30-12.30
British Esports, the Place, Athenaeum Street, Sunderland SR1 1QX
Once your place is booked, we’ll be in touch for a few extra details required by our funders UK Shared Prosperity Fund.
As a fully funded programme for Sunderland businesses, we need to check eligibility and ask you to complete a short registration form. Thank you!
