How to keep customers coming back for more
Wondering how to create memorable experiences that keep customers hooked on your products or services? Learn from the experiences of well-known local business owners who’ve really got this nailed, at this special pop-up event in Sunderland.
Relaxed and honest
Whether you run a book shop or a bistro, repeat business is the lifeblood of the retail and hospitality sector.
Join the North East BIC to hear from a panel of experts who’ve succeeded by prioritising service excellence, personalisation and human interaction in an increasingly digital world.
In this relaxed session, they share the challenges they’ve faced and overcome to help you strengthen your own customer connections – whatever your business size or sector.
Meet the speakers
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Alan Hodgkiss
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Harry Collinson Jnr
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Mandy Brown

Simon Whitaker
Alan Hodgkiss (Panel Host)
As a retail expert, business coach, mentor and adviser, Alan is passionate about the high street and making a difference in the business world.
Harry Collinson Jnr (Panellist)
An experienced managing director, life coach and serial entrepreneur, Harry’s recent ventures include Café 1851 and Pandora Sunderland.
Mandy Brown (Panellist)
Owner and director of the five-floor Harrison & Brown Furniture store, Mandy is passionate about brilliant customer service and independent businesses.
Simon Whitaker (Panellist)
As CEO for Master Debonair menswear, Simon has created a loyal following of customers who want clothes and accessories with a twist.
Growth Lab Sunderland
The event is part of Growth Lab Sunderland, a brand-new series of events designed to help and inspire in a fun, friendly and inclusive environment. Popping up at different business venues across the city, they showcase owners who’ve introduced innovative ways to survive and thrive.
Come along to:
- Learn from others who’ve been there and done it
- Overcome the personal challenges of running a business
- Find ways to mitigate your cost of trading challenges
- Grasp new opportunities and new ways to adapt
- Help your business run more smoothly
- Ask experts the questions you need answered
Interested?
Growth Lab events are fully-funded by the BIC’s Enterprising Sunderland programme and open to Sunderland-based businesses.
We’d love to see you there! To register, just fill in your details below. We’ll check your eligibility and get right back to you with next steps.
Can’t make the date?
Drop us a line and we’ll let you know about the next event.