
Unlock the secrets to scaling responsibly – and profitably
Building a business with purpose and profitability doesn’t have to be a balancing act. It can be your competitive edge.
Join us for an immersive, practical session guiding you how to grow your business in a way that benefits both your bottom line and the planet.
What you’ll gain:
- Practical strategies for integrating sustainable practices into your business
- Financial and brand benefits of growing green – and how to communicate them
- Real-world case studies from those who’ve scaled with intention and innovated responsibly
- Tools to assess and reduce your business’s environmental impact
Session highlights include:
- Sustainability from the start: How embedding eco-consciousness early on can create a strategic advantage, including tips on securing green funding and sustainable finance incentives
- Circular economy basics: Explore resource-efficient strategies that help you eliminate waste or even profit from it by rethinking product lifecycles
- Greenwashing awareness: Discover how to communicate your genuine sustainability efforts in an ethical, transparent way that builds brans trust and credibility.
In just a few hours, your expert guide Anne-Marie Soulsby will equip you with all the tools you need to future-proof your business, attract eco-minded customers and position yourself as a leader in the green economy.
Meet Anne-Marie Soulsby, Founder of The Sustainable Life Coach

Anne-Marie is a seasoned expert in helping businesses put sustainability at the core of their operations.
She works with companies to improve formulate innovative plans, create new products, mitigate risks, and enhance their reputation as responsible businesses.
Under Anne-Marie’s guidance, businesses learn how to build a lasting legacy by blending growth and environmental responsibility.
Limited Places
Growth Lab events are fully funded by the BIC’s Enterprising Sunderland programme so priority is given to businesses in the Sunderland City Council area. We can’t wait to see you there!
About Growth Lab Sunderland masterclass
This masterclass is a spin out of Growth Lab Sunderland, a hugely popular panel discussion event series designed to inspire and empower Sunderland-based business owners and leaders with ambition to grow.
Masterclasses explore themes further, with industry experts taking a deep dive into a specific topic to supercharge the success of your business. Apply tried and tested techniques and work on your own business with support from an expert in a small, supportive group.
Register your interest
Growth Lab Sunderland
Sustainability Masterclass
4th March 2025, 9:30-12:30
Once your place is booked, we’ll be in touch for a few extra details required by our funders UK Shared Prosperity Fund.
This Growth Lab event is fully funded by UK Shared Prosperity Fund and is provided by Sunderland City Council and North East BIC to stimulate entrepreneurial ambition across the City. We’ll just need to check your eligibility before confirming your place. Thank you!

