Business leaders kick started 2025 with Personal and Business Development company, IS THIS YOU at their sell-out #MAXIMISE25 event held at the North East BIC.
#MAXIMISE25 events equip business owners and leaders with inspirational and motivational tools and techniques to maximise their career and life. IS THIS YOU also announced that they will be based at the BIC from January 2025.
John Forth, Director of IS THIS YOU & business coach at the BIC explained more…
“I’m really passionate about the development of Sunderland and the North East business community as a whole.
“The BIC is at the heart of the business community in the region, with £2.5 billion of economic impact in the North East over the last 30 years.
“I can think of no better place for IS THIS YOU to be based to maximise the impact we can offer to North East businesses.
“Working with individuals, groups and large teams, we give our clients the inspiration, motivation, structure, support & the toolkit to maximise their potential.”
With a squad of co-founders at the helm, John is joined by ex elite athlete, entrepreneur, & coach Phil Gray. Ex-Premier League footballer, Insider Magazine ’40 Under 40′ entrant & coach, David Beharall, Steve Beharall, who is currently serving as a director of IS THIS YOU and also as CEO of Newcastle United Foundation. Combined the team have mighty plans to fuel business growth and personal potential in the region.
The Sunderland event which was sponsored by the BIC and PR Agency House of Hype & Co. brought over 80 guests to the venue, together with an expert panel of speakers for a packed morning of inspirational talks and insights.
Paul McEldon OBE, Chief Executive, North East BIC added
“We were delighted to support IS THIS YOU as the Event Sponsor, and we are equally delighted that this dynamic team will be based at the BIC. Sunderland and the North East as a whole are going through an exciting period of growth, our core ethos is to support and build business success, and events and programmes like this from the team at IS THIS YOU strengthen our existing and new business entrepreneurs and leaders of the future.”
Event Highlights:
Keynote Speakers: The event featured renowned business leaders and motivational speakers who shared their insights on effective leadership and innovative business strategies. Speakers included John Forth, Is This You? Director & Growth Lab Host, psychology-based marketing insights from Jamie Ahmed, Business Coach & Mentor, career advice from Sophie Milliken MBE & CEO at Moja, AI updates with Lucy Hill Batley from Traction Industries, networking tips from Platform event founder Paul Lancaster, as well as mindset talks from Is This You? Coach Phil Gray, and a business panel fireside chat with House of Hype & Co. founder Claire Pickersgill.
Networking Opportunities #MAXIMISE25 brought together business owners to connect with peers, potential partners, and industry experts.
Panel Discussions: Expert panels discussed mindset techniques, current trends in AI and individual challenges that may face small business owners in the North East.
Speaker, Jamie Ahmed: Ex Professional Wrestler & Marketing expert, Business Coach & Mentor, Writer, Investor & Speaker
“Every time you come to one of these networking events, you always end up making a connection you didn’t think you would make – I’ve done it three times at this event already. It just lined up, especially when you’ve got people bringing the right people to these events to network with – magic just happens almost every single time.”
Speaker, Paul Lancaster: Platform Events Founder
“These types of events are not just about networking over tea and coffee – though important – they are also the perfect combination of inspiration and education”
If you want more inspiration, motivation and a strategy to overcome the biggest challenges you are facing in your business, your career and your life then the team at Is This You? are running a one-day workshop on Fri, 28 Mar 2025, 09:00 – 16:00 at the BIC.
Find out more: www.isthis-you.com/event
